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Welcome to RueCoaching

Your Child Wasn't Meant to 'Figure It Out' Alone!

At RueCoaching, we help students find clarity, confidence, and direction before the world tells them who they should be.

You work hard to support your child; grades, tutoring, planning. But something deeper is going on. Is it self-doubt? Confusion over career choices? Fear of letting you down? We help students uncover who they truly want to be, not who others insist they become.

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Confidence . Clarity . Conviction

In just a few guided sessions, your child can go from silent uncertainty to active ownership of their future.

They’ll understand:

  • Their identity and values

  • Career paths that align with their personality

  • Concrete steps to move forward with belief, not fear

We are about discovering purpose.

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Our Mission

To inspire young minds to embrace their strengths, ignite curiosity, and navigate their career journeys with confidence. Because every child deserves to dream big and go for it!

Ready to get started?

About Me

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Hi! I'm Dr. Ruth Mwongeli Muthoka, founder of RueCoaching and EcoRue, engineer, mentor, and someone deeply passionate about science, engineering, and innovation.

Growing up in Kenya, I didn’t just dream; I engineered my way into STEM! With a BSc in Mechanical Engineering from Kenya and an MSc/PhD from South Korea, I’ve spent my life tackling challenges, designing solutions, and breaking barriers. Along the way, I’ve published more than 23 research papers in high-impact journals and discovered my passion for mentoring young minds.

But let me tell you, this isn’t about me. It’s about your child.

My journey has taught me that with the right guidance, every kid can discover their strengths, embrace their unique talents, and dream BIG.

I know what it’s like to feel overwhelmed by societal expectations, but I also know how empowering it is to find your confidence and own your space. That’s why I created RueCoaching: not just to coach skills, but to help kids (and their parents!) believe in what’s possible, no matter where their passions lead.

When I'm not coaching, you'll find me exploring the fascinating intersections of materials research, machine learning, and innovation, or just enjoying a good book with a cup of coffee!

Let's create a world where career discovery isn’t just a task; it’s a playground for bold thinkers and doers. A future where every child can confidently say "I can do this!"

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  Coaching Options

Not Sure which option fits?

Let’s chat and figure it out together!

Why RueCoaching?

We meet students where they are; unsure, unmotivated, or already ambitious, and help them develop genuine self-awareness, confidence, and vision. Every session is personalized, playful, and purpose-driven.

  • Real-World Experience: Ruth and collaborating coaches bring real expertise to every session.

  • Personalized Coaching: Every kid is unique, so I design every session to fit their needs, dreams, and learning styles.

  • Confidence & Self-Discovery: We don't just find career paths; we help kids own them!

  • Fun, Hands-On learning: We turn career discovery into an adventure!

  • Mentor Network: Access to a growing pool of collaborators and professionals who love sharing what they know.

Helping Kids Discover, Dream, and Do.

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